喜樂美語
  1. 1nB2/ˈmɑːrkɪtɪŋ/ · /ˈmɑːkɪtɪŋ/行銷

    The work of finding out what people want to buy, and then making or selling products in a way that gets people to buy them.

    of finding out what people want to buy找出人們想買什麼 and then making or selling products然後製造或銷售產品 in a way that gets people to buy them用能讓人們購買的方式 The work的工作

    示範例句 · Example

    The company spent a lot of money on marketing to get people to try their new drink.

    逐字這家公司花了很多錢在行銷上，讓人們嘗試他們的新飲料。

    「marketing」是英文裡「讓人知道並想買某樣東西」的整套工作，包括廣告、定價、包裝等。中文說「行銷」或「市場行銷」。跟「advertising（廣告）」不同——advertising 是行銷的一部分，marketing 包含更多策略。

    常見搭配

    • marketing campaign

      行銷活動

      a planned series of actions to promote a product

      The company launched a big marketing campaign for its new phone.

    • marketing strategy

      行銷策略

      a plan for how to sell and promote products

      Their marketing strategy focused on young people using social media.

    • digital marketing

      數位行銷

      marketing done through the internet and social media

      Digital marketing has grown a lot since people started using their phones so much.

core核心畫面

The whole work of carrying a product toward the people who might buy it — first listening to find out what they want, then shaping and presenting the product so they actually reach for it.

可以想成「把一個產品一路送到買家面前」的整套工作：先去聽、去問，搞清楚人們到底想買什麼，再照著這個方向把產品做出來、擺出來、講出來，讓人真的願意伸手去買。核心畫面比較像「在產品和買家之間搭一座橋」。

同家族的字

原始詞典資料5 筆記錄

以下是外部詞典記錄的用法，摘錄並精簡格式，我們還沒有寫成教學內容。上面的說明才是我們自己寫的；有些用法可能上面已經講過了。

marketingnoun/ˈmɑːkɪtɪŋ/

  • 1

    Buying and/or selling in a market (street market or market fair).

    • The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.
  • 2

    archaicBuying and/or selling in a market (street market or market fair).

    • Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]
    • [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
  • 3

    datedBuying and/or selling in a market (street market or market fair).

    • Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
  • 4

    The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

    • a bachelor's degree in marketing
    • In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

這個拼法也被記錄為下列字的變化形：

摘錄自 英文維基詞典 English Wiktionary，已精簡格式；依 CC BY-SA 4.0 授權使用，改動後的內容同樣以此授權提供。