Stand at the edge of a busy . Someone is shouting to pull you in, music is playing, lights are turning, and a crowd is pushing toward one stall. None of that noise is the prize. It is the ring of excitement that has grown up around the prize, and it is usually louder than whatever is at the middle of it. That ring of noise is what hoopla names.
From the word’s history
The source entry in this packet says hoopla first appears around 1877, probably from French houp-la, a cry called out to animals, likely imitating a shout. The word begins life as a noise, which fits a word that names noise rather than content.
本包的來源條目說 hoopla 大約 1877 年前後出現，可能來自法文的 houp-là，那是一聲吆喝，來源多半是模擬叫喊的聲音。這個字本身就是從一聲喊叫來的，剛好對上它今天指「外圍的吵鬧」而不是事情內容。
Wiktionary entry supplied in this packet (source_ref kaikki:3f6f69a190036ae4:553275927:5799), etymology_text field.
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