A catchword is a short word or phrase that names the one feature you are supposed to notice — in a product, a plan, or a situation. A bottle might carry “no sugar” as the catchword; a campaign might keep repeating “change.” The word is meant to catch your attention and stand for the important point.

A catchword is一個catchword就是 a short word or phrase一個簡短的詞或短語 that names the one feature用來點出那個你該注意的特點 you are supposed to notice — in a product, a plan, or a situation在一個產品、一個計畫、或一個情況裡 A bottle might carry “no sugar” as the catchword一瓶飲料可能把「無糖」當成catchword a campaign might keep repeating “change.”一場活動可能一直重複著「改變」 The word is meant to catch your attention這個字的目的是抓住你的注意力 and stand for the important point並代表那個重點

Though actually, people also use it more loosely for any slogan or fashionable word going around, even when it does not name a real feature.

Though actually不過事實上 people also use it more loosely大家也會用得比較鬆散 for any slogan or fashionable word going around用在任何流行的口號或流行語上 even when it does not name a real feature即使它並沒有點出什麼真正的特點

It is a slightly bookish word. In everyday talk you will hear slogan, catchphrase, or buzzword more often. Catchword sits closest to “the word that sells the key point.”

It is a slightly bookish word這是個有點書面的字 In everyday talk在日常對話裡 you will hear你會聽到 slogan, catchphrase, or buzzword slogan、catchphrase、或buzzword more often比較常出現 Catchword sits closest to catchword最接近的意思是 “the word that sells the key point.”「那個把重點賣出去的字」